Meet the Team
Jake
Founder | Head Pack Leader
Jake started Social Dogs Club with one simple question: Is there a safer, better way for my dog to make real friends?
Back then, his pup Frankie was sweet, social, and full of energy — but dog parks in Victoria felt chaotic and unpredictable. Jake wanted something more intentional for her. So he began organizing small, thoughtful pack adventures with other like-minded dogs.
Fast-forward four and a half years, and Frankie now has more friends than she can count — and so do all the dogs who’ve joined SDC along the way.
Today, Social Dogs Club is built on connection, safety, and fun. We run multiple packs, carefully matched by personality, size, and energy level — because not every dog wants the same kind of party. We’re fully insured through Profur, licensed by the CRD, and first-aid certified across the board.
What started as a love letter to Frankie has grown into a trusted community — one tail wag at a time.
Frankie
Pack Leader | Lead Trainer
Sabina is a professional dog trainer with hands-on experience training puppy foundations, recall, confidence-building, reactivity and obedience. She prioritizes positive reinforcement - helping dogs learn through clear communication, rewards, and structure to build calm and confident behaviour.
Sabina is new to the island and we’re so glad to have her on our team! A lifelong animal lover, Sabina understands dog behaviour and is adept at managing pack dynamics on the trails. She brings a confident, firm, and loving leadership tone to all her packs.
Sabina is also the main walker for dogs who need a little 1:1 training support before they’re ready to hit the trails with a pack!
Sabina
Pack Leader
Maddie came to us from a top notch North Vancouver pack walk service when she moved to Victoria last summer. Maddie is kind, communicative, and excellent at managing pack dynamics while making the walk fun for all the dogs.
Her favourite part of being a pack leader is the rewarding process of building bonds with dogs over time. She has a passion and talent for helping the dogs build confidence, improve their behaviour, and learn how to socialize and thrive as a part of a pack. It doesn’t hurt to see how happy the photos of the dogs make the pet parents, too.
In her free time, you’ll find her exploring the island’s expansive trail network or out with friends exploring the city. If you have recommendations for her, she’s all ears!
Maddie
Marketing + Client Care
Aubrey was there the day Jake started Social Dogs Club. They had just gotten their puppy, Frankie, a few months earlier and were deep in the puppy stage (think pee pads, chewed up shoes, and more than a few sleepless nights). Since then, she’s been supporting here and there with our branding, admin, and organization.
Now she’s all in — working on some very cool projects! Her favourite part of the day is getting to look through all the cute post-walk photos in our app and choose the best ones for social media.
Outside of SDC, you’ll find her teaching yoga at The Lab or eating something yummy that Jake made.
Aubrey
OUR SERVICE AREAS IN VICTORIA, BC
DOWNTOWN | OAK BAY | FAIRFIELD | JAMES BAY
FERNWOOD | OAKLANDS | HILLSIDE / QUADRA
ESQUIMALT | VIC WEST | VIEW ROYAL | SAANICH CORE
In a different area? Reach out and we’ll try our best to accommodate you.
OUR VALUES
All walks are led by Licensed, Certified, & Insured Pack Leaders with strict safety protocols in place.
Safety First
Each pack is thoughtfully grouped by energy levels, temperament, age, social skills and location.
Intentional Packs
We earn your dog’s trust with intentional repetition, clear expectations and roles within the pack. Never force or fear.
Fear-Free
A mentally and physically stimulated dog is a happy, social dog.
